《The Path》（路径）
2019年，汉诺威
*2020年度Frame Awards人民选择奖最佳贸易展台
客户：Stefany家居与生活
地点：德国汉诺威
设计：ZAAS & Yerce建筑事务所
项目类型：展览 | 安装
年份：2019
面积：20平方米
状态：已建成
团队：Nail Egemen Yerce, Ayça Taylan, Simge Çil
施工：Polinorm
摄影：Yerce艺术摄影 - Emin Emrah Yerce
视频：
https://vimeo.com/402501044
《The Path》（路径）是一个为地毯制造公司在全球最大的地材贸易展之一——汉诺威的Domotex上设计的互动装置。这是一个迷人的、令人惊讶的游戏，在这个游戏中，参观者通过使用代表线和结的彩色球体，成为最终生产出一块地毯的主题。虽然在这个20平方米的空间内没有展示任何产品，但该装置充当了地毯制造公司与参观者之间的沟通者，通过让参观者参与到一个体验共同创造地毯的游戏中来实现这一目的。共同创造确实是实际制造过程中的一个重要方面，品牌希望在此基础上建立感知。
这个游戏包含了一层生动的复杂性，很容易吸引人参与。它主要由两条色彩鲜艳的金属轨道构成，这些轨道以交织的方式建造并悬挂在天花板上。参观者通过选择他们喜欢颜色的球成为了这项互动游戏的参与者。球体会沿着精心校准的略微倾斜的管道轨道蜿蜒前行，直到最后抵达终点，落入一个空洞中安放。当球体在轨道内滚动并落到基座平台上时产生的尖锐金属声，暗示了动作与声音之间的好奇合作，并邀请参观者加入游戏。
当装置地板上的所有孔位都以一种神奇的概率方式放置了球之后，一张抽象的地毯便形成了。这张地毯的形象是基于任意的个人选择而形成的协作过程的产品，这使得过程本身和结果一样有趣。一旦所有的孔都被填满，这种互动游戏就可以重新开始，而每场完成的游戏的最终产品自然都是独一无二的。
橙色被选为公司的新企业色，作为金属轨道的主要颜色。至于球的不同颜色，则选择了对黑光有完美反应的鲜亮黄色、橙色、绿色和粉红色。
这个复杂结构的另一个值得注意的方面是，轨道被优化为仅用三种模块的不同组合来建造。这种模块化逻辑背后的实用性在于可以在为期两天的时间内在展会前组装完毕。
《The Path》（路径）是对在交易会上展示品牌的经济且相当不寻常的解决方案。这种更抽象层次的展示形式，引导了参与者之间不同的互动和交流方式。从物理上讲，悬挂于天花板上的轨道的交织组合在有效的灯光下创造了一个引人注目的结构，而随着球体穿过金属轨道时产生的尖锐金属声，使整个结构变成了一个声音雕塑。这种装置中的动作与声音之间的奇异合作吸引了许多参观者，并鼓励他们参与游戏。这样，装置成功地将许多人聚集在一起，并在这样一个以贸易为中心的氛围中引导他们进行“共同创作”。
最重要的是，在一个繁忙的交易会环境中，《The Path》（路径）是一种不可预测的相遇，激发了参观者之间的好奇心和互动。参与者体验到的集体创作的行为和乐趣给项目增添了社会性和互动性的一层，使得这个装置和游戏超越了品牌记忆和认知的目标。
The Path
2019, Hannover
*Frame Awards 2020 Winner People’s Choice Trade-Fair Stand of the Year
Client: Stefany Home & Living
Location: Hannover, Germany
Design: ZAAS & Yerce Architecture
Program: Exhibition I Installation
Year: 2019
Size: 20 m2
Status: Built
Team: Nail Egemen Yerce, Ayça Taylan, Simge Çil
Construction: Polinorm
Photography: Yerce Art Photography - Emin Emrah Yerce
Videos:
https://vimeo.com/331225327
‘The Path’ is an interactive installation designed for a carpet manufacturing company in one of the world’s largest trade fairs for floor coverings, Domotex in Hannover. It is a captivating and surprising game where visitors, by using colorful balls representing threads and knots, become the subjects who end up producing a carpet. While no product is displayed in the 20 sqm allotted box space, the installation acts as a communicator between the carpet manufacturing company and the visitors by involving the visitors in a game where they experience the co-creation of a carpet. Co-creation is indeed an important aspect of the actual manufacturing process in which the brand perception is desired to be built upon.
The game which contains a layer of vivacious intricacy is easy to be engaged in. It is primarily composed of two brightly colored metal tracks that are constructed in an intertwining manner and hung from the ceiling. The visitors, by selecting a ball in the color of their choice become the participants of an interactive game. The balls then travel through the curvy route of the carefully calibrated, slightly inclined track of the pipes until they finally reach the end, where they find their way into an empty hole to sit in. Sharp, metallic sounds created as balls roll inside the tracks and fall onto the base platform, suggest a curious collaboration between motion and sound and invite visitors to join the game.
When all the holes on the floor of the installation have a ball placed in them in a magically probabilistic way, an abstract rug is created. This image of a rug is the product of a collaborative process based on arbitrary, individual choices which, make the process as interesting as the end result. This interactive game is repeatable once all the holes have been filled in and the end product of each completed game is naturally unique.
Orange, chosen to become the firm’s new corporate color, was selected as the main color of the metal tracks. As for the different colors of balls, bright tones of yellow, orange, green and pink were chosen for their perfect response to the black light.
Another noteworthy aspect of this intricate structure is that the tracks have been optimized to be built on different combinations of only three modules. Behind this modular logic lies the practicality of being mountable in the two day period before the four-day long trade fair.
‘The Path’ is an economical but rather unusual solution to representing a brand inside a trade fair. The installation which dislays a more abstract level of presentation, leads the way to different forms of interaction and communication among the participants. In physical terms, the intertwining composition of the tracks hung from the ceiling created a dramatic structure under effective lighting, and as balls passed through the metal tracks, sharp, metallic sounds that were produced, turned the structure into a sonic sculpture. This curious collaboration between motion and sound in the installation, attracted many visitors and encouraged them to join in the game. In this way the installation managed to bring many people together and led them to ‘co-creation’ in an atmosphere where trade was all that mattered.
Above all, in the bustling environment of a trade fair ‘The Path’ has been an unpredictable encounter that evokes curiosity and interaction among visitors. The act and joy of collective creation that participants experience add a social, interactive layer to the project, qualifying this installation and game to go beyond the aim of brand memory and recognition.
