《Zoom-In!》
2018年，汉诺威
客户：Stefany家居与生活
地点：德国汉诺威
设计：ZAAS & Yerce Mimarlık
项目类型：装置/展览
年份：2018
面积：40平方米
状态：已建成
团队：Ayça Taylan, Nail Egemen Yerce, Zeynep Şankaynağı, İdil Yücel İnal, Alican İnal
照明顾问：ON/OFF照明及咨询
施工：Polinorm
摄影：Yerce艺术摄影 – Emin Emrah Yerce
Domotex是世界上领先的地材贸易展览会，每年的一月的第二周在德国汉诺威举行，占地10万平方米，四天内接待约1600家参展商和6万名参观者。展览的密集性和大量的访客可能会从视觉和听觉上轰炸每一位参观者，阻碍他们的感知。
鉴于几乎每个展会都会遇到这种情况，Domotex董事会首次在2017年为参展公司在展会中预留了一个区域，以扩展他们对所代表和销售的产品的创造性视角。目的是创建一个平台，让公司能够以不展示自己产品的方式表达和代表自己。为此，从世界各地众多申请中挑选了二十个装置作品。这些装置远离展会的其他部分，被安排在一个不会相互干扰的位置，为参观者提供了一个可以进行身体和精神休息的空间。
“Zoom-In地毯！”装置是从土耳其选出的唯一项目，参加这个展会的部分，是为来自土耳其加济安泰普的地毯制造公司Stefany家居与生活设计的。这个装置展示了一块用不同颜色编织的地毯的放大细节。当参观者在巨大的地毯纱线间行走时，仿佛缩小了身体，实际上被邀请进行一次宏大的地毯内部之旅。这样他们有机会从前所未见的角度来看待它，并从“内部”体验地毯的感觉。这种由尺度变化带来的沉浸感，在不同的大小、色彩、材质和光线效果下提供了多维的惊喜。通过地面、墙壁和天花板上的反射面以及无限重复的图像，与展会其他部分隔离的参观者有机会从另一个世界审视自己。
Zoom-In!
2018, Hannover
Client: Stefany Home & Living
Location: Hannover I Germany
Design: ZAAS & Yerce Mimarlık
Program: Installation I Exhibition
Year: 2018
Size: 40 m2
Status: Built
Team: Ayça Taylan, Nail Egemen Yerce, Zeynep Şankaynağı, İdil Yücel İnal, Alican İnal
Lighting Consultant: ON/OFF Lighting & Consultancy
Construction: Polinorm
Photography: Yerce Art Photography – Emin Emrah Yerce
Domotex, the leading trade fair for floor coverings, takes place every year, in the second week of january in Hannover, Germany and covers 100.000 squaremeters, hosting about 1600 exhibitors and 60.000 visitors in 4 days. The density of the exhibitions and crowds of visitors may visually and audially, bombard each visitor and block his/her perception.
In view of this situation encountered in almost every fair organization, the board of directors of Domotex, for the first time in 2017, reserved an area in the fair for participating firms to expand on their creative perspectives on what they are representing and marketing. The aim was to create a platform where firms could express and represent themselves in alternative ways without exhibiting their own products. To this end, twenty installations were selected from among many applications from different countries in the world. Set apart from the rest of the fair and positioned at a distance that would not interfere with each others’ impressions, these installations provided the visitors a space where they could take a physical and mental break.
“Zoom-In Carpet!” installation, the single project selected from Turkey to participate in this section of the fair, is designed for Stefany Home & Living, which is a carpet manufactoring company from Gaziantep, Turkey. This installation covers a zoomed-in section of a carpet woven in different colors. Visitors virtually shrinking down while walking around gigantic carpet yarns, are, in fact, invited to an epic trip inside a carpet. Thus they get the chance to look at it from an angle they have never seen before and experience it from ‘the inside’ getting the feel for the carpet. This involvement, enhanced by the shift in scale, offers dimensional surprises under different size, color, material and ligth effects. Through the reflective surfaces on the ground, wall and ceiling and the images that repeat themselves to infinity, visitors isolated from the rest of the fair, get the chance to look at themselves from another world.
