数字媒体《Los Angeles, CA 3rd Street Crossing》:艺术、广告和零售的数字融合
2023-03-10 15:39
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艺术、广告和零售的数字融合

StandardVision与CGI+合作,将繁华的第三街和马里波萨大道交叉口改造成一个艺术、广告和零售的新混合体。StandardVision的目标是通过场所设计丰富社区,弯曲的外部媒体展示以动态的集成立面补充了项目的主要角落。第三街交叉口代表了技术平台可以通过无障碍的公共艺术规划和创新的零售激活来增强我们的社区,同时也支持和提升实体企业。

无缝集成的曲面设计

为了实现艺术和媒体之间的伙伴关系,StandardVision提供了包括设计、制作和安装在内的交钥匙媒体范围。在与CGI+、建筑师Warren Techentin Architecture和Peter Wilson的密切合作下,StandardVision根据项目的曲线、高分辨率的室内活动和全面的内容广播系统提供了定制的外部LED显示模块。该系统的一个关键组件是SVRunner,它是StandardVision强大而灵活的内容管理软件,可以为任何系统设计量身定制,同时保持用户友好。

当地艺术家(Luna Ikuta)创作的的超凡脱俗的植物景观

StandardVision以洛杉矶多媒体艺术家Luna Ikuta的作品为特色,策划了一个特定的艺术项目,推出了这个平台。Ikuta的来世系列以各种各样的植物物种为特色,其中许多都是从洛杉矶周围的城市和农村地区采集的。每一个都是透明的,使用Ikuta开发的特殊工艺,揭示了它们复杂的结构,否则我们的眼睛是看不见的。

Los Angeles, CA 3rd Street Crossing

A Digital Convergence of Art, Advertising, and Retail
StandardVision collaborated with CGI+ to transform the bustling 3rd Street and Mariposa Avenue intersection into a new hybrid of art, advertising, and retail. With the goal of enriching the community through placemaking, StandardVision’s curved exterior media display complements the project’s primary corner with a dynamic integrated facade. 3rd Street Crossing represents the ways in which technology platforms can enhance our communities through accessible public art programming and innovative retail activation while also supporting and elevating brick and mortar businesses.
A Seamlessly Integrated Curved Design
To enable this partnership between art and media, StandardVision provided a turn-key media scope including design, fabrication and installation. In close collaboration with CGI+ and architects Warren Techentin Architecture and Peter Wilson, StandardVision delivered exterior LED display modules tailored to the project’s curves, high resolution interior engagements, and a comprehensive content broadcast system. A key component of the system is SVRunner, StandardVision’s powerful and flexible content management software, which is built to be tailored to any system design while remaining user friendly.
Otherworldly Plantscapes by Local Artist Luna Ikuta
StandardVision launched the platform with a curated site specific art program featuring the work of Los Angeles-based multimedia artist Luna Ikuta. Ikuta’s otherworldly Afterlife series features a wide variety of plant species, many of which were foraged locally from urban and rural areas around Los Angeles. Each was made transparent using a special process developed by Ikuta, revealing their intricate structures otherwise invisible to our eyes.

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