纽约，NY - 2019年3月7日 - 艺术家、设计师和活动家塞巴斯蒂安·埃拉苏里斯（Sebastian Errazuriz）将于2019年3月13日在纽约展示他的最新公共艺术作品《Blu Marble》。《Blu Marble》是一个具有纪念意义的20英尺LED结构，展示了来自太空的地球实时直播画面。无论白天还是夜晚，《Blu Marble》都邀请公众以一种前所未有的形式和规模来思考自身的存在。这件沉思性的作品为我们的存在提供了新的视角，并希望帮助人类做出积极的改变。“《Blu Marble》提醒我们存在的奇迹般脆弱性。它在全球范围内将我们的存在置于一个宏观的角度——作为太空中的一颗微小尘埃——呼唤我们充分地生活，意识到并关注我们在这个脆弱而美丽的星球上的有限时间。” 塞巴斯蒂安·埃拉苏里斯解释道。
该项目于2019年3月13日在曼哈顿启动，地点位于159 Ludlow Street，并在Richard Taittinger Gallery举行了私人发布会。仅此一夜，与新博物馆合作，在社区内进行了展示，《Blu Marble》改变了曼哈顿的天际线。该艺术品采用定制的LED屏幕，实时从太空投影地球图像。为了获取这些影像，塞巴斯蒂安的团队创建了一个机器人程序，从NASA卫星上抓取实时照片，并通过独家软件将它们合并，生成地球的实时视频。通常用于监测和研究植被、臭氧、气溶胶、云层反射率等的日变化，新一代卫星允许我们实时直播不断变化的地球。夜间经过装置的观众可以看到部分黑暗的地球上有光点聚集，而在白天则可以看到气象条件的变化。
2019年是人类首次登月50周年。这一历史时刻改变了人类对限制和可能性的看法。三年后，当阿波罗17号执行最后一次月球任务时，船员拍摄了著名的“蓝色大理石”照片，这是第一张从太空拍摄的地球全貌图。原始的“蓝色大理石”图片是地球上最广泛复制的图像之一，留下了冻结在时间中的非凡景象。《Blu Marble》向这张标志性图片致敬，将其带入生活，并大幅增加其尺寸，以提高人们对我们需要透视和自我反省的认识。《Blu Marble》得到了创新电子烟公司Fontem Ventures的支持，该公司拥有美国最早的电子烟品牌之一blu。作为“Pledge World by blu”活动的一部分，旨在实现成年消费者的梦想，使他们在可能改变生活的旅程中获得满足。公司邀请塞巴斯蒂安·埃拉苏里斯通过Pledge World实现一次一生难得的机会，使其雄心壮志成为现实。
关于塞巴斯蒂安·埃拉苏里斯
纽约艺术家、设计师和活动家塞巴斯蒂安·埃拉苏里斯以其颠覆传统分类的创新方法而闻名，他混合了流派、技术和学科。埃拉苏里斯的实验性实践源于他对引发对话和提升意识的愿望。他的广泛作品模糊了当代艺术、技术、设计和工艺之间的界限。他的专属杰作被艺术收藏家和博物馆热烈追捧。埃拉苏里斯的跨学科方法邀请观众思考任何作品如何同时具备概念性和功能性，促使观众重新审视那些常常隐藏于眼前的现实。塞巴斯蒂安·埃拉苏里斯的作品曾在国际上与最受尊敬的艺术家、建筑师和设计师一同展出，并永久收藏于世界各地的博物馆中。目前，他正在致力于其他一系列激动人心的全球项目，展示他在增强现实技术、虚拟现实和数字平台上的作品。
关于blu
由吸烟者为吸烟者设计，自2009年推出以来，blu一直是成人消费者满意度的可靠领导者。blu的首要任务和使命始终是通过高质量的蒸汽产品和电子液体口味超越成年吸烟者的需求。blu在线上和实体店均有售，覆盖全球四大蒸汽市场，包括美国、英国、法国和意大利。该品牌隶属于Imperial Brands Group的子公司Fontem Ventures，国际总部设在荷兰阿姆斯特丹和北卡罗来纳州夏洛特。要了解blu并体验blu的满足感，请访问 [http://www.blu.com/en/US]。blu坚持并致力于确保所有沟通仅针对成人受众的营销和广告标准。
New York, NY - March 7, 2019 - Artist, designer, and activist Sebastian Errazuriz will present his latest public artwork “blu Marble” in New York beginning March 13, 2019. blu Marble is a monumental, 20-foot, LED structure depicting a live stream of the Earth from space. Visible by day and night, blu Marble invites the public to consider their presence in a form and scale that was never experienced before. This contemplative work offers new perspective on our existence and hopes to help humanity make positive change. “blu Marble is a reminder of our miraculously fragile existence. It places our very existence in perspective at a global level – as a tiny spec in space – beckoning us to live fully with an awareness and mindfulness of our limited time on this vulnerable and beautiful planet,” explains Sebastian Errazuriz.
The groundbreaking project was launched in Manhattan on March 13th, showcased at 159 Ludlow Street with a private launch at Richard Taittinger Gallery. For one night only, there was a neighborhood display in cooperation with the New Museum, where blu Marble transformed the Manhattan skyline. The artwork features a custom-created LED screen that projects Earth in real time from space. To obtain this imagery, Sebastian’s team created a bot that scrapes live photographs from a NASA satellite and merges them in an exclusive software that generates a slow progression between still images to compose a live video of Earth as seen from space. Typically used to monitor and study daily variations of vegetation, ozone, aerosols, clouds, reflectivity, etc., these new-generation satellites allow the live stream of our ever-changing Earth. The audience passing by the installation at night sees a partially dark Earth with clusters of light and, in contrast, meteorological conditions during the day.
2019 celebrates the 50th anniversary of the first person walking on the moon. This historical moment shifted the human perspective on limitation and possibility. Three years later, as Apollo 17 was on its last lunar mission, the crew took the renowned picture “Blue Marble” showing the first image of the Earth from space. The original “Blue Marble” picture is the most widely reproduced image of the Earth, leaving us with a remarkable image frozen in time. blu Marble pays homage to the iconic picture by bringing it to life and substantially increasing its size to raise awareness to our need for perspective and introspection. blu Marble was made possible by the support of the innovative e-vapor company, Fontem Ventures, owner of one of the first US e-vapor brands, blu, as part of a new campaign, “Pledge World by blu,” which seeks to fulfill the dreams of adult consumers as they embark on a potentially life-changing journey. The company invited Sebastian Errazuriz to make a pledge through Pledge World for a once-in-a-lifetime opportunity to make his ambitions a reality. Through Pledge World, blu has been helping adult consumers make life-affirming experiences a reality by granting real adult’s pledges and helping them own their choices for a more positive life.
About Sebastian Errazuriz New York based Artist, designer, activist Sebastian Errazuriz is renowned for his innovative approach that subverts conventional categorization and mixes genres, techniques, and disciplines. Errazuriz’s experimental practice is informed by his desire to provoke conversation and raise awareness. His expansive body of work blurs the boundaries between contemporary art, tech, design and craft. His exclusive masterpieces are avidly acquired by art collectors and museums. Errazuriz’s interdisciplinary approach invites the viewers to consider the ways in which any work can be simultaneously conceptual and functional, inviting the viewer to look again at realities that were often hidden in plain sight. Sebastian Errazuriz’s work has been exhibited internationally alongside the most celebrated artists, architects and designers and resides in permanent museum collections around the world. Sebastian Errazuriz is currently working on an exciting line-up of other global projects showcasing his work with augmented reality technology, virtual reality and digital platforms. The coverage of his creations has been a successive string of viral responses. Errazuriz has been featured in multiple magazine covers and portrayed in thousands of press articles. He has received critical acclaim from The New York Times, The Financial Times, The Wall Street Journal, The Atlantic, Forbes, Business Insider, Art+Auction among others. In addition, his work has been featured in mainstream TV on BBC, CNN, ABC, and NY1.
About blu Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009. blu's top priority and mission continues to be exceeding the needs of adult smokers with high quality vapor products and e-liquid flavors. blu is available online and instores across the four largest vapor markets worldwide, including the USA, UK, France and Italy. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. To discover blu and experience blu satisfaction, visit [http://www.blu.com/en/US] blu adheres and is committed to marketing and advertising standards that ensure all communications are intended for, and presented to, adult audiences only. To discover blu and experience blu satisfaction, visit [http://www.blu.com/en/US]
