艺术动物园通过艺术和游戏激发好奇心、创造力和同理心。这是一个充满想象力的世界，在彩虹的另一边，充满了五颜六色的动植物，包括灭绝的、濒危的和神秘的生物。
艺术动物园的世界是所有年龄段的孩子都可以开始的冒险。

Art-Zoo是一个家族品牌。
艺术动物园旨在将整个家庭聚集在一起玩耍，学习，发现和联系。
艺术动物园创造了神奇的时刻。
家人在一起共度美好时光的时刻变得不可思议。Art-Zoo创造了分享时刻和回忆的机会。
艺术动物园激励每个人去发现自己的超能力。
通过讲故事，“艺术动物园”支持家庭探索自己的超能力。

起源
Art-Zoo的最初概念和人物是由新加坡艺术家、设计师和策展人Jackson Tan创造的，并与他的创意工作室BLACK的团队一起设计。
参观动物园的美好回忆，儿童表演，以及在新加坡公共住宅区的动物主题游乐场玩耍的时光，告诉世界艺术动物园。使用简单的形状和标志性的图案，这些童年的迷恋以动物和植物的轮廓的形式实现，代表字母表中的字母。
无论Art-Zoo走到哪里，彩虹都会出现，这代表了我们通过项目创造神奇时刻的目标。通过穿越到彩虹的另一边可以到达艺术动物园的世界。愿彩虹与你同在!

神奇的时刻
在ART-ZOO，我们相信家人聚在一起共度美好时光的时刻是不可思议的。
考虑到这一点，我们总是将每个ART-ZOO体验设计为家庭一起享受乐趣的机会，并最终支持家庭在发现他们的超能力的旅程中。
艺术动物园的体验结合了游戏、学习和讲故事的元素。
玩
ART-ZOO体验旨在让孩子们探索新事物，
互动，最终获得乐趣。
学习
透过各种活动及工作坊，培养孩子的好奇心、创造力及同理心。
故事
故事是一个强大的工具，使观众成为ART-ZOO世界的一部分。
影响
“想象力是人类各种成就的源泉。”我认为，这是我们在教育孩子和我们自己的方式上系统性地危及的一件事。”
——肯·罗宾逊爵士
“问题是，我们是否愿意假设，我们的孙子可能永远无法看到大象，除非在绘本上?”
——大卫·阿滕伯勒爵士
我们相信我们的年轻人有潜力为我们所有人创造一个更光明的世界。这就是为什么我们要支持孩子们利用他们的好奇心、创造力和同理心，这样他们就能应对21世纪及未来的挑战。
我们让孩子们通过我们的工作发现艺术和自然。自2017年以来，我们与志同道合的合作伙伴合作，产生社会、环境和教育影响，我们希望在未来的项目中进一步努力。

研究
以艺术和自然为灵感，以研究为后盾
研究是我们设计ART-ZOO体验过程的重要组成部分。它有助于确保我们理解听众的观点，以及我们学习材料的主题。
理解
我们的观众
我们相信从用户那里获得直接反馈是创造良好体验的关键。
专家们
我们与不同领域的专家合作，以获得他们对我们的教学材料的见解和专业知识。

原型设计
和测试
我们通过原型迭代和改进我们的设计，以确保结果经过测试并适合我们的目标受众

奖
2021
文化创意奖:年度最佳文化创意奖
2019
ADC大奖2019:空间设计优秀奖
2019年金针设计奖
2018
2018年金针设计奖
创意圈大奖2018:环境与体验设计银奖
2017
创意圈大奖2017:最佳展示奖及展览设计金奖
2017年营销活动奖:最佳活动金奖-公关/游击营销震撼

Art–Zoo inspires curiosity， creativity and empathy through art and play. It is an imaginative world on the other side of the rainbow, and is filled with colourful animals and plants including extinct, endangered, and mythical creatures.
The Art-Zoo world is an adventure to be embarked on by children of all ages.
Art–Zoo is a family brand.
Art–Zoo is designed to bring the whole family together to play, learn, discover and bond.
Art–Zoo makes magical moments.
Moments become magical when families spend quality time together. Art–Zoo creates opportunities for shared moments and memories to be made.
Art–Zoo inspires everyone to find their superpower.
Through storytelling, Art–Zoo supports families in their journeys of discovering their superpowers.

Origins
The original concept and characters of Art–Zoo are created by Singaporean artist, designer and curator Jackson Tan, and designed together with the team at his creative studio BLACK.
Fond memories of visits to the zoo, children’s shows, and playtimes at animal-themed playgrounds in Singapore’s public housing estates inform the world of Art-Zoo. Using simple shapes and iconic patterns, these childhood fascinations are realised in the form of animal and plant silhouettes that represent the letters of the alphabet.

The Rainbow appears wherever Art–Zoo goes, and represents our aim of creating magical moments through our projects. The Art–Zoo world can be reached by crossing over to the other side of the Rainbow. May the Rainbow be with you!

Magical Moments
In ART-ZOO, we believe that moments are magical when families come to spend quality time together.
With this in mind we always design every ART-ZOO experience as an opportunities for families to have fun together and ultimately to support families in their journeys of discovering their superpowers.
ART-ZOO experience combines elements of play, learn and storytelling.
Play
ART-ZOO experience are designed to let children explore new things, 
interact and ultimately to have fun.
Learn
Through various activity and workshop, we aim to nurture curiosity, creativity and empathy on children.
Story
Story is a powerful tool that enables the audience to be part of ART-ZOO world.
Impact
“Imagination is the source of every form of human achievement. And it’s the one thing that I believe we are systematically jeopardising in the way we educate our children and ourselves.”
—Sir Ken Robinson
“The question is, are we happy to suppose that our grandchildren may never be able to see an elephant except in a picture book?”
—Sir David Attenborough
We believe in the potential of our youth to create a brighter world for all of us. This is why we want to support children in harnessing their curiosity, creativity and empathy, so they can navigate the challenges of the 21st century and beyond.
We enable young children to discover art and nature through the work we do. Since 2017, we have collaborated with like-minded partners to generate social, environmental and educational impact, and we hope to further our efforts with future projects.

Research
Inspired by art & nature, backed by research
Research is an important part of our process in designing ART-ZOO experience. It helps to ensure that we understand our audience’s perspective, as well as the topics of our learning materials.
Understanding
our audience
We believe that getting direct feedback from our audience is the key to create a good experience.
Learning from
the experts
We work with various experts in different field to get their insight and expertise on our teaching and learning materials.
Prototyping
and testing
We iterate and improve our design through prototyping, to ensure that the outcome is tested and suitable for our target audience

Awards
2021
Cultural & Creative Award: Best Culture & Creative Award of the Year
2019
ADC Awards 2019: Merit for Spatial Design
Golden Pin Design Award 2019
2018
Golden Pin Design Award 2018
Creative Circle Awards 2018: Silver for Environment and Experience Design
2017
Creative Circle Awards 2017: Best of Show & Gold for Exhibition Design
Marketing Event Awards 2017: Gold for Best Event – PR/Guerilla Marketing Stun