PRIMARY studio运用各种媒体技术创作创意广告信息。这是一个融合媒体工作室，通过视频体验传递信息。
我们生活在一个复杂的时代。我们常常有意无意地在所有领域和领域之间划清界限。在任何领域、组织或与一个物体或人的关系中，都很难划清界限并进入围栏。它倾向于分离出不存在的东西，并将不符合边界的东西排除出去。当提到“专业化”这个词时，要与其他领域划清界限。它还可能有提前阻断彼此接触点的副作用。
如果这种专业知识随着时间的推移而停滞不前，就很难想出更新的东西。这可能是一个巨大的绊脚石。PRIMARY工作室避免了这些界限，我们的目标是在所有领域进行自由开放的交流。在导演、用户体验设计、空间和UI设计、视觉和视频制作等方面具有突出的技能。硬件和软件工程师与各个领域的专家和艺术家合作制作视频。我们正在创造新的媒体体验。我们只是创造一个丰富多彩的新媒体体验。与其专注于展示什么，不如先制作一个忠于你想要传达的信息本质的视频。接下来，我想到了各种能够最好地实现图像的显示方法。全息图、媒体立面、AR、 VR、多点触摸UX、动态艺术等，无数的技术混合在一起，产生了不同的表达方式。然而，故事才是本质。这并没有掩盖过多关注技术本身所传达的信息，这是通过在正确的地方植入适当的交互元素来最大化视频体验的效果。
“PRIMARY”的一维含义，这个工作室的名字，被解释为来源或根。在任何项目中，我认为一切的基础都应该是创造性。我们积极促进人类所有的交流和感知方式，包括视觉、听觉、触觉和小动作。我们一直在思考有效引导沟通使用的新方法，我们努力产生最好的结果。
我们的工程师有时会询问并找到当代舞者对视频的意见，雇一个水下芭蕾舞演员在一个大水族馆里拍一段视频，见一个音乐作曲家。我很享受这个过程本身，比如努力让视频和音乐和谐相处。为了从观众的角度唤醒所有的感官，听觉、嗅觉和触觉，同时，它激发了想象力，调动了所有的资源，朝着视频制作的方向发展。这一系列的过程是我们寻求诉诸所有技术和媒体的信息和视频技术的实现。这是为了最大限度地发挥人的感官、动作和想象力，这些都是最基本的。
最后，我们设计故事。这样你想要讲的故事才能被人们听到，被最远的人听到。我们会想最感人、最难忘、最愉快的方式来留在我们的记忆中。
PRIMARY studio uses various media technologies to create creative advertising messages.
It is a convergence media studio that delivers through video experience. We are living in a complex era.
We often draw boundaries between all realms and realms, whether consciously or not.
In any field, organization, or relationship with an object or person, it is difficult to draw boundaries and enter within that fence.
It tends to separate out whats not and push out what doesnt fit within the boundaries.
When it comes with the word “specialization”, draw a clear line between it and other fields.
It may also have the side effect of blocking each others contact points in advance.
If that expertise stagnates over time, it is difficult to think of newer things.
It can be a big stumbling block. PRIMARY studio avoids making these boundaries,
We aim for open communication that freely crosses all areas.
With outstanding skills in directing, UX design, space and UI design, visual and video production, etc.
Hardware and software engineers collaborate with various experts and artists in each field for each video.
We are creating new media experiences. We simply create a colorful and new media experience
Instead of focusing on what to present, make a video that is faithful to the essence of the message you want to convey first,
Next, I think of various display methods that can best implement the image.
Hologram, media facade, AR, VR, multi-touch UX, kinetic art, kiosk, etc. -
Numerous technologies have been mixed to give rise to different ways of expression. However, the essence is the story.
This does not obscure the message to be conveyed by focusing too much on the technology itself,
This is to maximize the effect of the video experience by properly planting the appropriate elements of interaction in the right place.
The one-dimensional meaning of ‘PRIMARY’, the name of this studio, is interpreted to mean the source or the root.
In any project, I believe that the foundation of everything should be creative.
We actively promote all human ways of communication and perception, including sight, hearing, touch, and small movements.
We are constantly thinking about new ways to effectively lead communication using
We strive to produce the best possible results.
Our engineers sometimes ask and find contemporary dancers for their opinions on the video,
Hire an underwater ballerina to film a video in a large aquarium, meet a music composer
I enjoy the process itself, such as trying to make the video and the music go so well together.
In order to awaken all senses from the viewers point of view, hearing, smell, and touch
Also, it stimulates the imagination and mobilizes all the resources in the direction of video production.
This series of processes is the realization of the message and video technology that we seek to appeal to all technologies and media.
This is to maximize all human senses, movements, and imagination, which are fundamental.
Finally, we design the story.
So that the story you want to tell can be heard effectively by people, the farthest, and
We think about the most moving, memorable, and enjoyable way to stay in our memories.